Packing
lots of info into a small space or time is a useful (and well-paid) skill.
How much do you really know, though, after you've watched "the news"
or seen an ad for a new product? Try writing ads for things you know about
and see how much real information you can squeeze in. See what gets left
out if the object is to make something look really good.
Writing to a person you
know, a relative or friend 50 or over,
and asking for a first-person account. The starter sheet has
some suggestions of
topics to ask about.
There
is selling, and then there is selling.A good marketing
plan for a good product is good business. In this
piece,
though, you are to imagine what kind of advertising comes
out of a company when their one and only goal is to make
the greatest possible amount of money from the folks who
are least likely to think twice about spending their money.